Kelly G
As BET’s Senior Music Supervisor, Kelly G is the mastermind behind selecting the music and the production of BET’s hottest shows, including BET’s “Music Matters,” “Rap City,” “106 & Park,” “Young Starz Tour,” “Uncut” and “BET Access Granted” that reach 80 million households weekly.
With a keen ear for music and a sharp eye for talent, Kelly G not only programs the tightest music to air on BET, but he’s launched the popular Music Matters, a groundbreaking program that showcases the next producers and superstars through live concerts as well as through on-air and digital platforms.
“Music Matters” allows BET music lovers to peep cutting edge artists by logging on to the BET website (www.BET.com/MusicMatters) where they can check out an artist’s music, bios and photos. It also spotlights up-and-coming talent who get the opportunity to perform on multi-city tours and receive national exposure.
“I love bringing together talent that’s hot,” said Kelly G, who said that “Music Matters” has showcased over 100 artists including Jessie J, Marcia Ambrosius, Miguel, Melanie Fiona, J. Cole C. J. Hilton and Mali Music.
Kelly G said that in order for an artist to be showcased on Music Matters, they must possess the “juice” to go to the next level.
“It doesn’t matter if the artist performs R&B, Gospel, Rap, or Hip Hop, we just want to discover music that has more depth and character–music that will sustain itself through the years,” Kelly G explained, adding that Music Matters is looking for artists who “walk in the shadow” of icons like Jay Z, R Kelly, Michael Jackson, Beyonce, Stevie Wonder and Marvin Gaye. “Those are artists that shaped music and culture of the era,” he said.
